AVOID THE PITFALLS IN PITCHING OPRAH

When you’re pitching The Oprah Winfrey show, avoid the mistakes most people make that keep them from becoming a guest. Do you have a hot headline, a topic that relates to Oprah’s key themes, or a segment idea that shows “dramatic visible results?” If not, it means that your idea will end up in the trash and you’ll be sitting at home watching Oprah instead of being invited to be a guest on the show.

Top media coach and marketing expert Susan Harrow says that your pitch letter must have an angle that captures attention in the very first line. Not only that, you need to know what angles Oprah is looking for and the correct way to submit your ideas. In addition, your letter needs to be able to Wow! The producers in a single page. They get hundreds of letters from hopefuls like you every day; you must be able instantly to stand out from the crowd.

Susan suggests that you study Oprah’s website to discover the kind of stories the producers are looking for right now. Once you’ve angled your subject matter so that it’s “Oprah material” she recommends that you email a riveting paragraph directly to the producers.
Be advised: If your pitch is right you could be asked to jump on the next plane to Chicago!

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