MarketAbility.com

You’ve done all of the hard work, your book is written and you are ready to market. Have you had the dreams or perhaps even the very clear vision of being on national television, talking about your book?

Would you like to open up your favorite magazine and see you and your book featured in it?

Authors and publishers like you have been coming to MarketAbility for 17 years now and what they want MOST is national publicity.

Today I hope these 3 ideas help you get national publicity …

1)
Break down your book.

What you may envision is a segment fully featuring your book, or perhaps a review of your book.

However, what is more likely to happen, and what will sell more books when it does happen, is a segment or article that is on one topic mentioned in one chapter of your book. This is usually a deep discussion of a problem the viewer or reader has.

And guess what?

Within your book is the solution. Wouldn’t you rather buy a book that solves YOUR problem?

So would the media.

2)
Know the shows.
Read the magazines and newspapers you want.

When I first started publicizing books in 1991, this was the hardest idea for me to accept. I just wanted to write a press release and send it out to dozens, scores, even hundreds of people in the media, hoping the best ones would bite.

Not until I focused on the shows, magazines and newspapers I really wanted most for my clients did the big hits started to happen.

Rather than buying a list and blanketing it with press releases, pick your most desired shows, magazines, newspapers and radio shows. Pick as few as 3 or as many as 10. Watch them, listen to them, read them. Some shows spend 2-and-a-half minutes on a topic featuring two experts on opposing sides of an issue. Others spend 17 minutes to a full hour on one topic with one expert.

Some magazine articles are several pages long with lots of photos. Others want to list 3-7 tips and include your book as the resource. (And these types of hits surprisingly sell a lot of books!)

Can you see how ineffective it would be to pitch enough content to fill an hour to The Today Show? Or to try to get a book review in a magazine that offers quick beauty, health and fitness tips to women?

Give them what they want and you’ll get what you envision.

3)
Attend the free telephone seminar this coming Thursday, January 31st on
“The Three Big Secrets for Getting Booked As a Guest on Top National TV Shows”
hosted by my longtime friend Steve Harrison of Radio-TV Interview Report (RTIR).

You’ll hear from Steve and a former Oprah guest booker and other veteran TV producers.

Register for the free telephone seminar

These methods have gotten our authors and their books featured on The Today Show, The Jenny Jones Show, and Live with Regis. Books like yours have gotten in national newspapers like USA Today, The New York Times, The Wall Street Journal, and in magazines like Ladies Home Journal, Woman’s World, Guideposts, Entrepreneur, and Publishers Weekly. What about radio? You bet. Thousands of interviews under our belts.

How will these ideas work for you?